Monday, June 15, 2009

MIAMI - FEBRUARY 24:  Real estate agents, Izzy...Image by Getty Images via Daylife

New thought process for obtaining listings is here. There is an Agent-Owner in the Johnnie Dodds office of AgentOwned Realty who has a new twist on listing presentations.

Susan Aviles no longer uses a listing presentation book --- she no longer dwells on her --- she no longer dwells on her company. What does she do? She uses her brain -- she is creative.

Susan spend about 3 hours in preparation for each of her listing appointments. She studies the neighborhood, the sections and sub-sections, the particular home. She pulls up all the information that she can find on the property--she looks in the MLS history, and in the tax records.

When Susan goes on that appointment, she will know almost as much as the homeowners and sometimes more.

She spends her time with the owners not talking about herself, but about the property. She wows them with her knowledge.

BTW, Susan likes to be the first appointment if she knows that she is competing. This works great for her --- the owners typically don't even talk to anyone else.

In case you are interested, she is carrying approx. 60 listings, 29 of which are residential. She does have 2 assistants to assist in servicing her clients.


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